Oregon Solar News

The Art of Maintaining Control in a Market Full of Uncertainty


By Tamara Staton, Thriving Solar -- As we continue to ride the tumultuous solar coaster, many industry professionals naturally wonder what lurks around the corner in this ever-changing solar market. While we can't predict the future, there are things that we can do as business owners, executives, and managers to maintain control under circumstances that are mostly out of our control.

There is clearly great uncertainty with the sunset of the Residential Energy Tax Credit (RETC) in Oregon on December 31, 2017, not to mention the recent (and controversial) trade case - it's hard to know exactly how things will look in this market in just a few months....

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Thriving Company Culture through the eyes of a Field Manager


The intention of this series is to give you, as a reader, a sense of where and how culture is thriving in the solar industry, and how you might begin to strengthen company culture in your own company or place of business. I conducted this interview with Ry Heller, Field Manager at True South Solar which currently employs 18 solar team members with 2 solar install teams.

Tamara: What does a thriving culture mean to you?

Ry: I think about it along the lines of my community here in Ashland. Our company is a little thriving culture within that. We have like-minded visions, shared goals, and our job is environmental activism. Our little thriving culture is more than just a job where you show up and make money. It’s a little community within the bigger community of people who want to make a difference, and enjoy showing up to work everyday to make that difference. We’re not just coworkers, but we’re all getting to know each other better, doing things outside of work sometimes, providing a very friendly community of support for one another...

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Thriving Company Culture through the Eyes of a PV Installer


This article is part of an ongoing series of interviews for my exclusive column on Thriving Culture. The intention of this series is to give you, as a reader, a sense of where and how culture is thriving in the solar industry, and how you might begin to strengthen company culture in your own company or place of business. I conducted this interview with Anthoney Robinson, PV Installer and Energy Consultant at Elemental Energy, which currently employs 15 solar team members with 2 solar install teams.

Tamara: How would you describe your path to becoming an installer at Elemental Energy?

Anthoney: I was in the Marine Corps right after high school. I didn't particularly enjoy that too much, but I did learn that I like manual labor. I can't sit behind a desk – it’s something that I just can't wrap my head around...

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Thriving Company Culture through the Eyes of an Office Manager


This article is part of an ongoing series of interviews for my exclusive column on Thriving Culture. The intention of this series is to give you, as a reader, a sense of where and how culture is thriving in the solar industry, and how you might begin to strengthen company culture in your own company or place of business. I conducted this interview with Kelli Wolford, Office Manager at Synchro Solar, which currently employs 10 solar team members with 2 solar install teams.

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Thriving Company Culture Through the Eyes of a Project Manager


This article is part of an ongoing series of interviews for my exclusive column on Thriving Culture. The intention of this series is to give you, as a reader, a sense of where and how culture is thriving in the solar industry, and how you might begin to strengthen company culture in your own company or place of business. I conducted this interview with Katie Martin, Project Manager at Imagine Energy, which currently employs ~15 solar team members with 2 solar install teams. As you’ll likely glean from this interview, Katie, and the leadership at Imagine, clearly have a deep understanding of the deep importance of company culture matters and the direct impact that it has on performance.

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A Business Case for Thriving Culture


Many of us have heard the buzz about ‘corporate culture’ and the importance of focusing on team communication and employee well-being. The 'HR-stuff', as someone said to me at the Oregon Solar Energy Conference in May. In corporate environments, this is clearly the norm, and it’s a rare company that doesn’t have this on their radar, with a budget to match. But in solar, it’s a different conversation, particularly for small and medium-sized owner-operated outfits.

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